Complexity drives margins and costs; focusing creates sustainable success.

In a changing market, a company intends to remain independent by focusing. Focusing comprises nine activities:

  • Establishing transparency of one-time costs by breaking it down into fix costs and investments for variants and variant drivers, such as customers, brands, sales channels, markets, applications, innovations, technologies, and locations,
  • radical capping of the number of variants to the fraction with the best margin dynamics,
  • variant-driven reduction of one-time costs,
  • variant-driven reduction of break-even revenue,
  • variant-driven reduction of variable costs,
  • solution for remanence costs,
  • profitability analysis of focusing,
  • approval of relevant stakeholders, such as customers and workforce,
  • establishment of a competitive complexity management.


We advise you to focus.