The automotive market is shrinking. Nevertheless, TESLA is growing as the leading manufacturer of battery-electric vehicles, enjoys the highest customer satisfaction and has sustainable competitive advantages. In contrast, the legacy carmakers show life-threatening weaknesses in the maelstrom of market and … Continued
In rows, TESLA brings innovations to the automotive and energy sectors through electrification and digitization. TESLA will gain further competitive advantages through innovation, economies of scale and network effects and thus develop into a market participant in a narrow oligopoly. … Continued
With Innovation Engineering, we manage innovation projects so that constant innovation success seems compelling to you and us. Successful innovations provide customers with unique, measurable value proposition and transform associated innovation projects into stable oligopolies. more ….
Innovations almost always fail, so start-ups too. Only rarely a start-up becomes an independent member of a stable oligopoly. The success of a start-up requires strategy, master plan and derived business models. more ….
The R&D of a market leader not only has to be more efficient, but also reorganized, in order to master a technology leap while maintaining the R&D quota. Both together require a strong CTO targeting at constant innovation success. more … Continued
A R&D network of divisions can compensate for higher R&D costs. The resulting increase in R&D productivity is economically more attractive than eliminating R&D projects or increasing efficiency within divisions, which often compromises R&D quality. more ….
Technology leaps require more one-time costs. As a first reaction, R&D demands more budget, but does not get it that way and yet retains much of its previous development tasks. So it gradually taps into the R&D cost trap. Its … Continued
The innovation timing determines the innovation success. Innovation projects fail when the environment goes unnoticed, when TTM takes first place instead of innovation quality, when planning ignores technical risks, when the right milestones are missing in early innovation phases, or … Continued
The human-robot collaboration raises quality, increases sustainability and lowers unit costs. However, it is being introduced slowly, as the fears about jobs are slowing the process down, as the one-time costs of the first projects are too high, and as … Continued
Does the transformation to an agile innovation system increase the company’s earnings? Can it adapt and survive in the face of external change? Or is agility essentially reserved for the start-ups of e-business? These are current entrepreneurial questions for managing … Continued