Organize technology leap of a market leader
How to organize the R&D of a market leader for a promising technology leap? more ….
Design of promising basic innovations
Successful basic innovations substitute many established industries like an avalanche. Companies can generate high sales and create many new jobs by designing promising basic innovations such as robot cars. more ….
Design of promising technology innovations
Immense pressure is being exerted on the unit costs of electric vehicles. Automotive suppliers can gain market share by radically reducing unit costs through the design of promising technology innovations. more ….
Design of promising, quick innovations
Before the end of this decade, sales of many auto suppliers will collapse due to the substitution of their products. However, at the same time they can grow by designing promising, quick innovations. more ….
Innovation success by innovation quality
Innovation success by innovation quality – this is in short the answer to the question: what leads to the rare success, what to the predominant failure of complex innovations? To find the answer, we compared a group of successful innovations … Continued
New complexity for autonomous driving
Autonomous driving will tip the car market. In order to still be successful in the long term, many legacy OEM and suppliers have to quickly renew their complexity. more ….
Growth in the shrinking market of automotive suppliers
The automotive market has been shrinking since the beginning of 2018. Not only since the corona crisis, many auto suppliers have been experiencing a decline in sales. The uncertainty about their future makes them skeptical. They limit one-time expenses in … Continued
Legacy carmakers in the maelstrom of market and innovation
The automotive market is shrinking. Nevertheless, TESLA is growing as the leading manufacturer of battery-electric vehicles, enjoys the highest customer satisfaction and has sustainable competitive advantages. In contrast, the legacy carmakers show life-threatening weaknesses in the maelstrom of market and … Continued
TESLA business model: innovation, scale and network effects
In rows, TESLA brings innovations to the automotive and energy sectors through electrification and digitization. TESLA will gain further competitive advantages through innovation, economies of scale and network effects and thus develop into a market participant in a narrow oligopoly. … Continued
Innovation Engineering
With Innovation Engineering, we manage innovation projects so that constant innovation success seems compelling to you and us. Successful innovations provide customers with unique, measurable value proposition and transform associated innovation projects into stable oligopolies. more ….