The requirements profile for a basic innovation already predicts its failure or success. more ….
TESLA drives technological innovation like the tech industry, not like the auto industry. Legacy OEMs and suppliers have to adapt in order not to fail in the margin and cost competition. more ….
The CEO of an automotive supplier expects rapid, promising innovations through novel applications of own technologies for existing customers and new B2B customers. more ….
Successful basic innovations substitute many established industries like an avalanche. Companies can generate high sales and create many new jobs by designing promising basic innovations such as robot cars. more ….
Immense pressure is being exerted on the unit costs of electric vehicles. Automotive suppliers can gain market share by radically reducing unit costs through the design of promising technology innovations. more ….
Before the end of this decade, sales of many auto suppliers will collapse due to the substitution of their products. However, at the same time they can grow by designing promising, quick innovations. more ….
With Innovation Engineering, we manage innovation projects so that constant innovation success seems compelling to you and us. Successful innovations provide customers with unique, measurable value proposition and transform associated innovation projects into stable oligopolies. more ….